Tips On Designing A Tea Logo
The role that a logo plays in establishing a particular brand can never be ignored thus the need for a tea company that is creating a logo to come with a logo which will strengthen their brand by considering the key factors. Most of the design will depend on specifics of the tea brand, but there are four general tips that will ensure a company comes up with a good logo for their brand.
A logo that any tea company creates for its tea brand should have the capability to remain evergreen, not in terms of color and tea flavor, but the content and the design of the logo ought to make the logo unique for an extended period. Content and the design of the logo should enable the company to use the logo for over ten years. When designing the logo one should seek to avoid trends as they are short-lived but instead make the traditional and classic look which is an integral part of the industry count. Since the trends are short-lived, their usage may lead to the company having to rebrand in future, an activity that is likely to cost the company finances and also likely to confuse the brand’s customers.
When a company is creating a logo for their brand, and they also need to focus on concrete branding where they need to avoid crowding the logo design with the use of many elements as they aim at giving their logo an elegant look. A good instance of a logo is the one which is used by the Chateau Rose for their Rooibos Tea UK where the logo shows the use of simplicity in a logo design. The ‘C R’ initials are written in looped white script and stands out perfectly against the black background. The customers can easily identify the brand and thus a logo will help any tea company to establish itself as a staple in the industry.
Any tea logo that a company designs also ought to be legible. Some logos will turn blurred and become illegible when one resizes them. One needs to keep in mind that the logo will be used in their marketing campaigns and not only on the packages as the logo will also be used in websites, social media platforms and even on business cards. When designing the logo, to ensure that the logo remains clear and doesn’t lose its initial design on being resized, one needs to ensure that the logo has minimum images and texts.
The design of the logo also needs to show some level of creativity such as avoiding the use of tea leaves as they have already been overused. One should also avoid using teabags, teapots or mugs of tea which are common but companies need to come up with other creative ideas.