DIY Logo: Avoiding the Mistakes of the Past Logo Fails
Logos are really tricky. Many businesses utilize logo as a form of showing professionalism, for branding, and catching their customers’ attention. While there are a lot of famous logos in the market today, we will be dealing with the best logo fails on the internet in this article. A poorly designed logo can actually catch the eyes of consumers for the incorrect reasons.
Who would forget about the entire country of Iran threatening to boycott the 2012 Summer Olympic games because they thought the logo spelled “ZION” which also relates to a Jewish holy state. If you make a logo, it is best to have it tested by an audience before it is published. We may have lived in a bloody world at one point or another basing on our history, but the Sherwin Williams color your world logo is seemingly a picture of war and violence, making it a logo epic fail if a new company adopts the same logo. The Sherwin Williams color your world logo has been created in 1905, depicting a classic symbol for many generations, but if this logo is adopted by a new company, it will surely be offensive. Create a logo that will represent you well because something cutting-edge today may wither become a classic tomorrow or mildly offensive in the future. Cartoon logos can be very effective in promoting a product or service, but that’s not the case with the Pepsi “bloat” logo, which reminded soda drinkers that sugary sodas are not good for the health. But we are sure that Pepsi did not mean to remind people of the effects their soda could have on consumers’ body, but they accidentally create a “bloat” logo in 2009 that looks like a bloated person wearing a shirt that’s too small for his belly because of too much soda consumption. It is best to have your logo tested and reviewed by different focus groups so you can assess its possible impact on consumers, most especially your target audience.
Gap is a famous clothing brand for those who are a fan of polo shirts and khakis, but you’ll be surprised that Gap also made a big mistake when they changed their classic logo in 2010. The classic Gap logo was originally designed by Anne Pomeroy, but in 2010, Gap changed the classy Spire Regular to Helvetica, and a person with a sense of style and a graphic designer will surely perceive it like printing out a blurry JPEG and called it a logo. Gap went back to their classic logo and did not look back. If your business has not something to do with motorcycles, silver jewelry, tattoos or body piercing, get away with the black metal effect.